Privacy Policy

Your privacy is important to us

Market research serves an important function within businesses. Businesses can make better decisions through survey research. As a survey participant, your opinions help companies better understand customer needs and circumstances, develop new products, make existing ones better, and improve customer service.

When you participate in research conducted by Vanson Bourne, you can be assured that we will protect your privacy. Occasionally, we may re-contact you to validate your responses. We will never misrepresent ourselves or what we are doing.

We have developed rigorous privacy standards that are set out in our privacy policy below. Several members of our company’s professional staff belong to the Market Research Society, the world's leading research association. The following points summarise our privacy policy:

  1. We promise to protect your privacy and treat the information you give us as confidential.
  2. The information you provide will be used only for research purposes.
  3. We will not release your personal information to any third party without your consent.
  4. We will never try to sell you anything and we will never sell your personal data to anyone. That is not our business. We are market researchers interested only in your opinions.
  5. Your decisions about participating in a study, responding to specific questions, or discontinuing participation will be respected without question.
  6. We will retain your contact details while you are a member of the Vanson Bourne Community. Your completed survey responses are stored anonymously in a separate database.
  7. Anonymous survey responses can only be linked to a member’s personal data via a unique ID within the panel database.
  8. We may send marketing communications to prospective Community members under the legal basis of Legitimate Interest.
  9. If you have any privacy questions or concerns, please contact us using the ‘Contact Us’ page of our website.

The information that we collect

When our company conducts online or qualitative research, our invitations and questionnaires clearly identify us and explain the purpose(s) of our contact.

When we contact you, we generally do so for one of the following purposes:

  1. To invite you to participate in research;
  2. To validate answers you gave in a recent survey we conducted;
  3. To update and to ensure that our records of your personal information are correct;
  4. To share the survey results and Vanson Bourne Community news with you.

Occasionally, we may contact you for one of these other purposes:

  1. To ask for your permission to use your personal information for a purpose that was not explained to you when we first collected your personal information.
  2. To invite prospective Community members to join the Community.

When you participate in our research, we may ask you for your personal opinions, as well as demographic information. You may refuse to answer certain questions or discontinue participation in a study at any time. If you join our community, you may rescind your membership at any time by following the unsubscribe instructions that we include in every e-mail that we send. When you participate in our research in the form of online surveys, we collect fingerprint information from the device used in order to reduce fraudulent activity within our surveys.

Details of our processing

Type of Data Held Length of Time Held How Data is Held
Vanson Bourne Community Respondents
  • Contact details
  • Company details
  • Completed surveys
  • Profiling information (job role)
  • Demographic details
  • Device fingerprint information
We will retain information about you while you are a member of the Vanson Bourne Community

Device fingerprint information may be retained for up to 5 years from survey completion to assist with fraud prevention
Data is stored on servers based within the UK and EEA (European Economic Area)

Device fingerprint information is stored on servers in the US, the international transfer of data is protected with GDPR standard contractual clauses. Please see the privacy notice:
Prospective Community Members
  • Business contact details
  • Company details
We will retain information for up to 12 months from initially contacting prospective Community members, inviting them to join the Community Data is stored on servers based within the UK and EEA, and may be transferred to countries outside of the UK and EEA where any sub-processors have agreed to adhere to the standard contractual clauses of the European General Data Protection Regulation and to safeguard all personal information in a way that is consistent with our company’s measures.

Confidentiality of survey responses and contact information

We combine your survey responses in a given survey with the responses of all others who participate and report those combined responses to the client that commissioned the study. We will never intentionally report your individual survey responses, except as described below.

Your survey responses may be collected, stored or processed by our affiliated companies or non-affiliated service providers, both within and outside the UK. They are contractually bound to keep any information they collect and disclose to us, or we collect and disclose to them confidential and must protect it with security standards and practices that are equivalent to our own.

In addition to keeping your survey responses confidential, we will never sell, share, rent or otherwise intentionally transfer your name, address, telephone number or e-mail address to our clients, other market research companies, direct marketing companies or anyone else.

The only exceptions when we may disclose your personal information or survey responses to third parties are as follows:

  1. You request or consent to sharing your identifying information and individual responses with the third parties for a specified purpose;
  2. In accordance with the ESOMAR guidelines, we provide your responses to a third party who is contractually bound to keep the information disclosed confidential and use it only for research or statistical purposes;
  3. In the rare but possible circumstance that the information is subject to disclosure pursuant to judicial or other government subpoenas, warrants, orders or for similar legal or regulatory requirements.

Use of cookies, log files and other technologies on our website.

Cookies are small text files stored on your computer by a website that assigns a numerical user ID and stores certain information about your online browsing. We use cookies on our survey site to help us provide you a better experience and to provide quality control and validation functions. No personal information is stored on any cookie that we use.

Like most web sites, we gather certain information automatically and store it in log files. This information includes IP (Internet Protocol) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp and clickstream data. We use this information to analyse trends, to administer our site, to track users' movements around our site and to gather demographic information about our user base as a whole. To protect against fraud, we may link this automatically-collected data to information submitted at

Device Identification technologies assign a unique identifier to a user's computer to identify and track the computer. Vanson Bourne uses the technology to assist our clients in ensuring the integrity of survey results. The technology analyses information and data obtained from your computer's web browser and from other publicly available data points, including for example the technical settings of your computer, the characteristics of your computer, and your computer's IP address. This data is used to create a unique identifier assigned to your computer. The unique identifier is an alpha-numeric id which we retain. We do not retain the information analysed by the technology to create the unique identifier. The technology does not disrupt or interfere with your use or control of your computer and it does not alter, modify or change the settings or functionality of your computer. To protect against fraud, the provider of the device fingerprint technology in place, Imperium LLC, may retain device unique identifier information to prevent fraudulent activity. For further information please see the Imperium privacy policy,

In furtherance of our efforts to assist clients in protecting and ensuring the integrity of survey results, we:

1. may link or associate your unique identifier to you and any of the information you provide to us;

2. may share your unique identifier with our clients and with other sample or panel providers; and

3. may receive or obtain a unique identifier linked to you from a third party, including without limitation a sample or panel provider or a client of our firm.

Any unique identifier(s) linked to a specific individual will be protected in accordance with this privacy policy. We shall use and distribute the technology in a professional and ethical manner and in accordance with our privacy policy, any statements and/or disclosures made by our firm to you, and applicable laws and industry codes. In the event that we discover or learn of any unethical conduct in connection with the use of the technology, or that the technology is being used in a manner that is inconsistent with the statements and/or disclosures made by us to respondents or in violation of applicable laws and codes, we will take immediate action to prohibit such unethical conduct and to ensure the proper administration of the technology.

Security of personal information

We inform our employees about our policies and procedures regarding confidentiality, security and privacy, and we emphasise the importance of complying with them. Our security procedures are consistent with generally accepted commercial standards used to protect personal information. We may transfer personal information to affiliated companies or non-affiliated service providers for research-related purposes, such as data processing, and fulfilment of prize draws or other incentives. We require these companies to safeguard all personal information in a way that is consistent with our company’s measures and as regulated by law. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.

Accuracy of personal information

Vanson Bourne makes reasonable efforts to keep personal information in its possession or control, which is used on an ongoing basis, accurate, complete, current and relevant, based on the most recent information available to us. We rely on you to help us keep your personal information accurate, complete and current by answering our questions honestly.

To request access to personal information that we hold about you, please submit your request to the contact information in how to contact us. You may be able to access your personal information and correct, amend or delete it where it is inaccurate, except as follows:

1. Providing access to your personal information would be likely to reveal personal information about others;

2. Disclosing the information would reveal the confidential commercial information of Vanson Bourne or its clients.

3. The burden or expense of providing access would be disproportionate to the risks to your privacy in the case in question.

We will endeavour to provide your requested personal information without undue delay and at latest within one month of receiving the request. If we cannot fulfil your request, we will provide you with a written explanation of why we had to deny your access request.

Notification of material changes to this policy

If we make a material change to this policy or our privacy practices, we will post a prominent notice on this site for 30 calendar days prior to the implementation of the material change and describe how individuals may exercise any applicable choice. Following the implementation of the material change, we will record at the introduction of this policy when the policy was last revised.

How to contact us

Questions regarding this policy, complaints about our practices and access requests should be sent through the ‘Contact Us’ page of our website, in writing to Vanson Bourne, The Courtyard, 2 London Road, Newbury, Berkshire, RG14 1AX, or via telephone on 01635 550449.

We will investigate all complaints and attempt to resolve those that we find are justified. If necessary, we will amend our policies and procedures to ensure that other individuals do not experience the same problem.

Last revised 13.07.2022